As we’ve wrapped up another incredible year at WaldoPro, we wanted to take a moment to say thank you — and to share a look back at the many updates, enhancements, and new tools we released to help you work smarter, sell more, and deliver a better experience for your customers.
This year was all about flexibility, automation, and control — and your feedback played a huge role in shaping what we built.
🚀 Large Enhancements Launched This Year
- Significant enhancements for Yearbook cropping and export with full PSPA/SPOA support
- Background knockout built directly into WaldoPro — at no additional cost
- PixNub integration for easy, streamlined team composites
- Richmond Pro Lab integration for expanded lab fulfillment options
🌎 Global Growth
- Expanded currency support for Canada and Australia
🖼️ Product & Sales Enhancements
We expanded how you package, price, and present your products — giving you more ways to increase order value and simplify setup.
- Multi-pose packages and flexible pose selection by print size
- “Pick-A-Pack” package creation
- Package add-ons for self-fulfilled products
- Special pricing by photo selection using tags
- Customized sample thumbnails and package icons
- Expanded digital options (individual downloads, bundles, passes, and video)
- Discounted custom prints and memory mates when bundled with digitals
- Digital downloads for green screen / knockout packages
- Auto-discounting and time-based price escalation
- Promo codes across all product types — with optional shipping discounts
🛍️ Improved Consumer Shopping Experience
We made purchasing easier, clearer, and more intuitive for your customers.
- Improved browsing of green/grey/white screen backgrounds
- Clear cropping options by product
- Multi-pose purchasing within packages
- Enhanced knockout gallery protections with multiple FaceBlocker options
- Manual review and release of matched photos
💬 Marketing, Messaging & Automation
From first message to post-event follow-ups, MarketMax got a major boost. We’ve also enhanced features tied to your contributor invites.
- Scheduled messaging sequences with advanced triggers
- SMS and email messaging simultaneously sending
- Expanded audience filters (matched photos, non-purchasers, opt-in status)
- Personalized greeting options for automations
- Resend contributor invites with one click
- Contributor sign-up insights (phone vs email)
🔍 Smarter Search, Organization & Workflow
We focused heavily on making large events easier to manage.
- New enhanced manual matching interface with drag-and-drop matching
- Search by image number or order short code to easily pull up photos or orders placed
- Automatic group/team photo tagging
- Renaming and reordering of Super Folders
- Re-activate offerings via the Recently Deleted tab
- Cloning of packages and pricing templates
📊 Reporting, Exports & Visibility
More insight, more clarity, and better exports.
- Enhanced revenue and transaction reporting
- Clear distinction between prepaid and post-event purchases
- New knockout export reporting per member and CSV options
- Custom CSV exports with expanded match and order data
🤳 Better Enrollment & Selfie Experience
We simplified onboarding for both pros and customers.
- Refreshed selfie submission flow
- Selfie Station now available offline via an iOS app
We’re incredibly proud of what we shipped this year — and even more excited about what’s ahead. As always, thank you for trusting WaldoPro to power your school portraits, sports T&I, commencements, and action sports.
If you have questions about any of these features or want help enabling them, our team is here for you.
Here’s to an even bigger year ahead,
The Waldo Team
