Waldo Photos Issued FaceBlocker Patent; Tech Allows Professional Photographers to Copyright Protect Mobile Proofs

March 31, 2021

Combined with Waldo’s AI-powered mobile sales platform, FaceBlocker addresses key protection for professional photographers

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AUSTIN, TX (March 30, 2021): Waldo Photos, an AI-powered mobile-first photo sales and sharing platform, has announced that it has patented a new copyright protection technology aimed to help professional photographers deliver proofs of their images to smartphones without fear of images being screenshot and stolen.

Dubbed FaceBlocker, the technology solves a decade-old problem faced by professional photographers — how to deliver proofs where consumers want to view them — on their smartphones — while making them easy to assess in terms of quality but difficult to screenshot in lieu of purchasing. 

Here’s how the FaceBlocker technology works: candid or portrait photos taken by a professional photographer at an event or photoshoot are uploaded to the Waldo platform. When Waldo’s facial recognition “recognizes” the face of a potential purchaser, Waldo places the Waldo logo over the face of the intended purchaser in the photo.

The FaceBlocked proofs are then delivered to the mobile device of those found in the photo and they can view their face by tapping their screen but the rest of the photo is blurred out. Once purchased, the photos are downloadable in hi-res without any obstructions. Any prints that are ordered are shipped directly to the purchaser, saving the photographer countless hours chasing down proofs and processing orders.

“We’re really excited to help professional photographers protect their images in an increasingly mobile world while helping them sell more through automated mobile delivery of proofs,” said Rodney Rice, CEO of Waldo Photos, in a statement. “Our development of the FaceBlocker technology is a great tool when combined with our AI-powered mobile delivery and we’re excited to have received the patent for it.”

Over the past year, the FaceBlocker technology and mobile sales platform has been used by professional photographers at national gymnastics meets, dance and cheer competitions, Miss America, Miss USA and National American Miss pageants, school portraits, and more. Many of the photography companies and event promoters who have been early adopters of the Waldo Photos platform have seen an increase in sales of over 100%. The Waldo Pro platform also ensures the proofs are seen as the AI pushes proofs via text to each person photographed, in near real-time, saving photographers countless hours fielding calls and emails. 

To schedule a demo to see firsthand how Waldo Photos can work for your professional photography business or to start a 30-day free trial, visit our website at www.waldophotos.com/pro 

About Waldo Photos

Founded by the co-founder / CEO of HomeAdvisor, Rodney Rice, Waldo Photos is the most advanced mobile-first platform for selling and sharing photos. The platform leverages facial and jersey recognition, a texting bot, mobile apps, and its patented FaceBlocker technology to take the hassle out of finding photos.