How WaldoPro is Changing the Game for Commencement Photographers

January 3, 2024
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We understand a lot of work goes into selling commencement photos. For many photographers, it is viewed as a necessary service that comes during the time of year when the team is running on fumes, ready to recharge their batteries and shift their focus to the upcoming school year.

That’s why WaldoPro has focused on providing school photographers with a commencement photography platform that simplifies the commencement photo process to taking the photos and uploading them.

From there, Waldo’s AI-powered automation takes over and delivers the proofs via highly visible SMS alerts, handles sales through an elegant, mobile-friendly UI, and delivers the purchases to each family’s doorstep. 

With the help of WaldoPro, you can deliver your proofs right to the graduates’ phones during or immediately following the ceremony, prevent photo theft with Waldo’s patented FaceBlocker™ technology, and turn non-buyers into customers with little to no effort with Waldo’s MarketMax drip SMS and email campaigns. 

Not sure if it’s right for your business? No worries! We’re breaking down how WaldoPro will help simplify your commencement process, dramatically reduce your labor, increase sales, and delight your school and their families. This allows you to put a bow on the current school year much sooner, letting your team get the break they deserve before beginning planning for the fall.

How WaldoPro Helps Commencement Photographers

Automated Push Delivery of Proofs via SMS 

With WaldoPro, your work is done once your pictures are uploaded. Waldo’s AI (which identifies a graduate with no effort on your part) sorts and delivers each graduate’s proofs directly to their phone. Whenever Waldo spots a photo of a specific individual, they (and their family) will receive a notification via text with a link for immediate viewing and purchase.

Importantly, WaldoPro has been built to maximize SMS-based delivery over email. Waldo allows for sending to both, but, studies have found that texts have 5-6x higher visibility than email. The more eyes you have on your photos, the more likely you will make a sale. And the best part? You don’t have to lift a finger.

No More Paper Forms or Checks

There’s no denying that, as a society, we all expect a digital experience these days. We’re constantly online shopping, scrolling through Instagram, and getting targeted ads for products multiple times a day. It is due to this dramatic shift in consumer behaviors that, as a photographer, you want to meet your purchasers where they are.

Thanks to Waldo’s highly mobile responsive web app, graduates and their family members can easily view all your packages and products, view samples, and either pre-purchase their photos or preview them upon delivery and purchase (based on how you configure your event on Waldo). You’re in complete control of this 100% digital experience and relieved of processing paper forms and checks and the errors they inevitably produce.

Customized Products and Pricing

Through your WaldoPro admin portal, you can set up package templates, create custom memory mates, add specialty self-fulfillment items, and set your pricing for each shoot. If you want to offer a discount for early purchasing, you can change your pricing with the click of a mouse. Waldo aims to offer you as much flexibility as possible while modernizing your workflow.  

Drop Shipping Prints

Once an order is placed, all photos will be delivered to your families’ doorsteps via quick drop shipping. You no longer have to worry about the images taking too long or getting sent to the wrong home.

Everyone receiving the photos within three to five business days of shooting, uploading, and order will increase customer and partner satisfaction, leading to more repeat business and referrals that lead to a growth in accounts without paying additional marketing or sales expenses.

Powerful Remarketing Tool Extends Sales Window

With Waldo’s MarketMax remarketing tool, you can send texts and emails to non-buyers with reminders and special offers. It allows you to reconnect with those who have shown interest in your photos but have yet to pull the trigger and purchase.

What is super powerful about MarketMax is it allows a photographer to quickly filter to all non-purchasers and send a text or email to all of them in seconds, with each recipient getting a unique link to view their proofs. 

Waldo’s CEO Rodney Rice said it best, “MarketMax allows our photographer partners to re-engage with prospective buyers who have yet to purchase, ultimately creating stronger customer connections and boosting conversions. With the integration of our patented FaceBlocked proofs, photographers can confidently send mobile proofs without fear of being a screenshot.”

Access to Analytics 

With WaldoPro’s dashboards, you have powerful real-time analytics right at your fingertips. For each shoot, you can see each person onboarded, the photos they were delivered, who has purchased, and real-time revenue. 

Ready to Get Started?

Any photographer who wants to photograph more and spend less time on sales, marketing, and operations while realizing more revenue per photo taken can sign up for free here!